Store
Airtight, opaque container, away from heat and light. Keep the one-way valve bag and squeeze out the air.
Learn
Roasted coffee is a fresh food. Most of its aroma is gone six weeks after roasting.
Don't refrigerate
Fridges add moisture and odours. Freeze only unopened, portioned bags, and thaw before opening.
Grind fresh
Ground coffee goes stale in minutes to hours. If you buy ground, buy smaller bags more often.
Rest
Light filter roasts: 7–21 days after roasting. Medium/dark: 4–14 days. Espresso: 10–30 days.
Use within
About 4–6 weeks of the roast date once opened for peak flavour.